The review
The Digital Transformation Playbook : A structured introduction to customers, competition, data, innovation and value.
Five domains and practical tools shift the conversation from technology upgrades to business reinvention.
Rogers remains a clear on-ramp for transformation programmes that still frame digital as IT upgrade. The five domains help boards reframe customers, competition, data, innovation and value before they fund more tooling.
Why it matters through the 6xD lens
Its primary contribution aligns with D4 · Digital Transformation 2.0. It also connects to D1 · Economy 4.0, D3 · Digital Business Platforms. Its ideas are most valuable when translated into enterprise choices rather than treated as isolated inspiration.
Executive application
- Challenge assumptions in current AI and transformation portfolios.
- Translate the argument into operating-model, architecture, governance and work-design implications.
- Pair the book with internal evidence and the wider 6xD knowledge system.
Who should read it
Recommended for CEOs, boards, CIOs, CDOs, transformation leaders, architects, policy makers and practitioners working on Digital Strategy, Innovation, Value.